PETA suddenly vexed by Samba de Amigo, Cooking Mama

It was just a matter of time until a post about People for the Ethical Treatment of Animals (appropriately tagged as “wingnuts”, joining some fine company alongside articles regarding the Westboro Baptist Church) finally appeared on our quiet little blog. What took so long? While PETA has flirted with the entertainment industry before, this is their first incursion into videogame territory - in more ways than one.
It started with Samba de Amigo, one of the delightful little oddities which sprang-up during Sega’s Dreamcast era. Like a few other franchises from those days (Jet Set Radio still not one of them, much to continued annoyance), the anthropomorphic corpse of Samba has recently been exhumed and given new life on the otherwise safe and pedestrian Nintendo Wii.
Like many of the Sega’s experiments with the bizarre, no one really noticed aside from the old hardcore gamers… or folks like me, who still have Gunner’s Arsenal jerseys with Dreamcast sponsorship hanging in our closets. Oh, and PETA, who have somehow mistaken the title for some kind of virtual animal abuse. To the dismay of reasonable human beings everywhere, Sega caved to PETA’s demand to pull advertising. They received chocolates for their compliance. Vegan, of course. Probably carob.
As if the incident with Samba de Amigo wasn’t ridiculous enough, the upright citizens at PETA have now turned their eye towards Majesco’s Cooking Mama, which they have parodied in the form of a flash game. The goal is to convince Majesco to develop an entirely-vegetarian edition of their cutesy chef simulator - even offering to help promote it.
I have to wonder: if it weren’t for the virtual nature of the “offending” material, would PETA be taking such an outwardly-cordial approach in this case? Afterall, it’s exceedingly difficult to splash buckets of fake blood on a collection of pixels and polygons.







